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Erin McAllester
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Erin McAllester
About
Content
Literary
Connect
About
Content
Literary
Connect
What are SPF, DKIM, and DMARC, and how to check them
Email deliverability Erin McAllester 9/28/23 Email deliverability Erin McAllester 9/28/23

What are SPF, DKIM, and DMARC, and how to check them

Why should you care about SPF, DKIM, and DMARC? You want your clients to get your emails, that’s why!

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How to write an introduction email to a client
Client communication Erin McAllester 7/27/23 Client communication Erin McAllester 7/27/23

How to write an introduction email to a client

Don’t let prospects leave you on read. Learn to write an introduction email to a client that connects you with a qualified prospect.

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8 ChatGPT prompts to save time on your to-do list
Artificial intelligence Erin McAllester 6/27/23 Artificial intelligence Erin McAllester 6/27/23

8 ChatGPT prompts to save time on your to-do list

The most popular program AI program available at the moment is ChatGPT. In fact, 70% of independent businesses using AI tools use ChatGPT. How can you make it work for you?

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5 ways to improve email deliverability for independent business owners
Email deliverability Erin McAllester 6/12/23 Email deliverability Erin McAllester 6/12/23

5 ways to improve email deliverability for independent business owners

Improve email deliverability for independent businesses with these 5 tips and learn best practices for maintaining your sender and domain reputations.

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5 reasons why you shouldn’t use Venmo for business transactions
Payment Erin McAllester 5/22/23 Payment Erin McAllester 5/22/23

5 reasons why you shouldn’t use Venmo for business transactions

Venmo was one of the first applications that allowed you to take payments from friends and family on your smartphone.

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How to use brand photography for website photos
Branding Erin McAllester 3/10/23 Branding Erin McAllester 3/10/23

How to use brand photography for website photos

Brand photographers are not just for people that sell products—they’re for businesses that sell services, too.

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4 steps to a successful client kickoff call
Client communication Erin McAllester 2/22/23 Client communication Erin McAllester 2/22/23

4 steps to a successful client kickoff call

The sales discovery process differs for every independent. No matter what your business is, these are the discovery questions you must ask.

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10 discovery questions for new leads
Discovery questions Erin McAllester 2/14/23 Discovery questions Erin McAllester 2/14/23

10 discovery questions for new leads

The sales discovery process differs for every independent. No matter what your business is, these are the discovery questions you must ask.

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Can you Get Paid on Instagram? Yes!
Payment Erin McAllester 2/1/23 Payment Erin McAllester 2/1/23

Can you Get Paid on Instagram? Yes!

The essence of your brand is housed in your social media accounts. Everything from vision to vibe is communicated with carefully curated posts. Can you take payment, too?

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How to Leverage AI to Get Unstuck
Artificial intelligence Erin McAllester 2/1/23 Artificial intelligence Erin McAllester 2/1/23

How to Leverage AI to Get Unstuck

Do you have writer’s block? Do you struggle to come up with ideas for social media or new content? Artificial intelligence solutions are here to help you ideate.

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EOR Employee —> TN Visa Applicant (coming soon!)
International hiring Erin McAllester 11/1/22 International hiring Erin McAllester 11/1/22

EOR Employee —> TN Visa Applicant (coming soon!)

“International hiring” is a daunting phrase. For many new to the game, those two words trigger thoughts of legal battles, paperwork embroilment, and HR nightmares. But international hiring doesn’t have to be any of those things.

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How to Support Your Employees During Soaring Inflation (coming soon!)
Inflation Erin McAllester 9/19/22 Inflation Erin McAllester 9/19/22

How to Support Your Employees During Soaring Inflation (coming soon!)

If employees feel that their pay is no longer covering their cost of living, they’re likely to start shopping; job shopping, that is.

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How Transparency Can Create Enviable Company Culture (coming soon!)
Company Culture Erin McAllester 9/13/22 Company Culture Erin McAllester 9/13/22

How Transparency Can Create Enviable Company Culture (coming soon!)

Employees at companies that practice transparency are more engaged, experience stronger company culture, and feel more comfortable freely communicating.

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Quick Guide for Company Leadership: 5 Steps for Nipping Layoff Rumors in the Bud (coming soon!)
Layoffs Erin McAllester 8/10/22 Layoffs Erin McAllester 8/10/22

Quick Guide for Company Leadership: 5 Steps for Nipping Layoff Rumors in the Bud (coming soon!)

How would you feel if you found out your job may be on the line? As a leader in your company, there are a few ways to dispel these nasty layoff rumors.

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Stunned by Tech Layoffs? 5 Tips for Attracting Top Talent From Companies Who Made Cuts
Layoffs Erin McAllester 7/31/22 Layoffs Erin McAllester 7/31/22

Stunned by Tech Layoffs? 5 Tips for Attracting Top Talent From Companies Who Made Cuts

Layoffs are rough. If you’re a recruiter, layoff time is your moment to shine.

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Unique Employee Perks to Attract Top Talent (coming soon!)
Benefits Erin McAllester 7/31/22 Benefits Erin McAllester 7/31/22

Unique Employee Perks to Attract Top Talent (coming soon!)

A strong and unique benefits package roots excellent candidates with phenomenal companies. What should you offer to increase retention and candidate quality?

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What Is the CIA Triad? How to Use It Today
Information Security Erin McAllester 6/7/22 Information Security Erin McAllester 6/7/22

What Is the CIA Triad? How to Use It Today

Our personal information is the key to our assets. The internet offers many tips for keeping your information safe, but in reality, you're already in control of your biggest vulnerability: your mindset.

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Remote Work is the Wild West of Productivity
Remote Work, Productivity Erin McAllester 5/31/22 Remote Work, Productivity Erin McAllester 5/31/22

Remote Work is the Wild West of Productivity

Engaged and happy employees are less likely to leave and more likely to be productive. But what does “engagement” mean? What does “happy” symbolize?

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7 Ways to Negotiate a Demotion (With Your Boss)
Negotiation Erin McAllester 2/2/22 Negotiation Erin McAllester 2/2/22

7 Ways to Negotiate a Demotion (With Your Boss)

The “Great Resignation” isn’t just about no one “wanting to work” — no one is selling their time below market rate anymore. Hours spent with family and on passion projects are valued higher than hours on a paycheck.

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5 Unexpected Questions to Help Find Your Inner Entrepreneur
Entrepreneur Erin McAllester 5/21/20 Entrepreneur Erin McAllester 5/21/20

5 Unexpected Questions to Help Find Your Inner Entrepreneur

Have you ever felt so overwhelmingly happy with an outcome that you experience “pure joy”? An adrenaline rush resulting from your hard work and ambition?

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